DIY Cake Decor – The Beginnings

4 Jan

So, here we are. A bakery that’s been known for making outrageous, elaborate decorated cakes for years. And instead of building upon and encouraging that end of the business, we’ve been trying to tamp it down and are now attempting to steer it into a totally different direction.

Two years ago, after a double whammy of two difficult “mothers of brides”, I decided to stop doing wedding cakes. We let them squeak through occasionally, especially if we knew the people involved. Between the negotiating time, tastings, deciding on design, meeting with wedding coordinators, etc and actually making and delivering the cake, I personally decided that I would rather spend my weekends on less lucrative but more enjoyable pursuits. With weddings in particular, the cake seemed to be less about “fun” and “flavor” and more about image, extravagance and drama. I’m not dissing weddings… in fact, I’ve been married almost 20 years and we did have a cake at our wedding – something simple and delicious because it was, after all, a cake.

So, we are totally overhauling our website’s Cake page.  All of the elaborately decorated cakes are gone.  Really gone.  What will be uploaded tomrrow is a set of simple diagrams describing the filling & flavor of each cake.  Because that’s what we want to focus on and emphasize… FLAVOR.

The cake flavors and sizes are now streamlined.  We offer a 2-tier round that will feed 16 – 22 people.  You can add a lower tier (of a different flavor, if desired) which would give you a 3-tier round to feed about 40.  That’s it. Having a bigger party?  Then order multiple cakes.  The reason for simplifying the sizing is that we can be more efficient and actually bring the price down across the board.  That is, if you are willing to add the elaborate decoration yourself.

We’re in the process of ordering lots of fun edibles for you to add to your cakes… fondant, sugar flowers, sanding sugar, pearl dragees and more.  Would love to hear your suggestions and feedback!

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4 Responses to “DIY Cake Decor – The Beginnings”

  1. Louise January 4, 2011 at 10:22 pm #

    i think it’s a great idea… i know exactly why you said NO to the cakes… i think people will enjoy picking out and decorating their own cake… image the grocery aisle alternative? yuck

  2. Louise January 4, 2011 at 10:23 pm #

    i meant imagine? oops

  3. Betty January 5, 2011 at 1:19 am #

    I think you have a great idea, so go for it. Good idea on the cake sizing too, I’m going in that direction also.

  4. Nanan Tonato September 20, 2013 at 12:48 pm #

    Nice post. I enjoyed reading a lot. Keeping it as bookmark.
    Thanks for the share.

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